Establishing visual standards helps to create memorable brand experiences.

Metropolitan Store Guidelines

Metropolitan Project

The Metropolitan Project is a global initiative intended to reinvigorate our China market business. James spent two months in-market working with regional and global partners to develop this concept and guidelines. The premise of the Metropolitan Project is to engage the style seeker and metropolitan athlete consumer in a smaller store environment. What started as a 69 store project in 2017 is expanding to 600 doors in 2018.

Read Standards Guide

Standards Guide

The Visual Standards Guide was developed as the foundational building block for merchandising stores, flagship to shop-in-shop. It explains the basics from zoning a store to folding and merchandising a collection. It includes the complete kit of parts needed to help bring to life our brand in-store.

His calm and precise nature is an asset given the typically chaotic nature of marketing and visual merchandising.
— Katie Butman, Upshot