Good Visual merchandising speaks to the customer over and over again.

Ongoing communication sets the seasonal tone of the store.

New Balance VM guide

Seasonal Guidelines

Seasonal Guidelines are an ongoing supplement to the Global Standards Guidelines which help stores set according to the current merchandising priorities and focuses.

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James is equally as inspiring as he is thoughtful and fair. He is both detail oriented and artistic which is a balance many visual merchandising leaders struggle to achieve.
— Ryann Cazeau, New Balance